Available for New Projects

Professional Brand Designer & Illustrator specializing in building
high-impact visual systems that resonate and endure.

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Branding
Logo Design
Illustrations
Packaging
Visual Identity
Creative Direction
Branding
Logo Design
Illustrations
Packaging
Visual Identity
Creative Direction
Abderrahim Benchnina
About Me

Visual Architect

I'm ABDERRAHIM BENCHNINA, a brand designer and illustrator passionate about building strong, meaningful visual identities. I help brands translate their ideas into clear, memorable design systems that communicate with confidence and consistency.

My work focuses on brand identity, logo design, and illustration — combining strategy, creativity, and attention to detail to create visuals that stand the test of time. Whether working with startups or growing brands, my goal is always the same: to design with purpose and impact.

Let's Work Together
Who I Am

Design is my way of
connecting hearts

Based in the vibrant creative landscape of Morocco, I have spent the last 5 years transforming abstract ideas into tangible emotions. My journey has taken me from partnering with ambitious local startups to crafting visual systems for worldwide visionaries.

I specialize in the intersection of strategy and artistry—building Brand Identities that speak, Packaging that connects, and Illustrations that linger in the mind. I don't just design logos; I craft the soul of your business.

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Years of Experience

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Projects Delivered

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Happy Clients

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Industries Served

Expertise

Curated Design
Solutions.

Brand Identity Design

A complete visual foundation for your brand.

  • Logo design & variations
  • Color systems & typography
  • Brand guidelines book
  • Visual consistency across platforms
The Outcome

A professional, recognizable brand you can confidently grow with.

Packaging Design

Design that sells before a word is spoken.

  • Product packaging concepts
  • Label design & dielines
  • Print-ready production files
  • Shelf-impact focused visuals
The Outcome

Packaging that attracts attention, builds trust, and drives purchase decisions.

Illustration & Assets

Custom visuals that make your brand unique.

  • Bespoke brand illustrations
  • Custom icon systems
  • Social media graphics
  • Visual storytelling elements
The Outcome

Distinctive visuals that elevate your brand beyond generic templates.

The Methodology

A Simple,
Strategic Approach.

01

Discovery

Understanding your brand, goals, audience, and market to build a solid foundation.

02

Strategy & Concept

Defining visual direction and creative concepts aligned perfectly with your brand vision.

03

Design Execution

Crafting high-quality, detail-focused visuals with purpose and pixel-perfect precision.

04

Refinement & Delivery

Polished, ready-to-use assets delivered professionally, organized, and on time.

Selected Portfolio

Recent Work

Mindshiftwell
Branding

Mindshiftwell

Personal growth identity centered on mindset transformation and impact.
Studystay
Branding

Studystay

Clean, friendly visual system for a modern student housing platform.
Flexpay
Fintech

Flexpay

Secure digital payment identity communicating innovation and efficiency.
BricksyFlow
SaaS

BricksyFlow

Workflow automation identity built around structure and seamless flow.
Explore All Projects
The Difference

Why Work
With Me?

I don’t just design brands, I help build foundations for long-term growth.

Strategy First

We don't start with "pretty." We start with purpose. Strategy-driven design, not just aesthetics.

Clarity

Complex ideas made simple. Clear communication and a structured, stress-free workflow.

Precision

Obsessive attention to detail. Every pixel, every color code, and every file format is consistent.

Longevity

Trends fade; systems last. I create designs built to scale with your business for years.

The Journal

Blog & Insights

Thoughts, ideas, and practical insights on branding, strategy, and visual identity.

In this space, I share my perspective on building strong brands — from design fundamentals and creative strategy to real-world branding challenges and lessons learned through experience.

Branding Trends 2026
Trends6 min read

Branding Design Trends 2026: How to Build Unforgettable Brands

Explore the key movements shaping identity, from emotional sustainability to immersive brand worlds.

Read Article
Strategic Branding
Strategy5 min read

How Strategic Branding Transforms Your Business Identity

Learn how differentiation and strategic visual systems turn generic businesses into memorable destinations.

Read Article
Small Business Branding
Value7 min read

How Small Businesses Build High-Value Brands in 2026

Command premium prices by anchoring your brand in unshakeable purpose and consistent luxury signals.

Read Article
View All Articles
Let's Connect

Have a project in mind?
Let's create together|

I'm always excited to collaborate on new projects. Whether you need a complete brand identity, custom illustrations, or creative direction—let's make something beautiful.

contact@benchnina.online View Services

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